Chief Marketer Staff

• Live from the PMA: Dove TV Spot Rejected for its ‘Implied Nudity’

  Dove could not run on American television its latest commercial featuring
  unclothed women over 50 because the broadcast networks believed it violated
  the Federal Communications Commission’s “implied nudity” regulation,

• Live from the PMA: Missing Birds Takes Super Reggie

  A tiny campaign took the top Reggie Award at the Promotion Marketing Association’s ceremony last night.

• Agencies

  Live from the PMA: Nancy Drew Film Gets Mystery Marketing Push

  Warner Bros. has begun planting clues for two promotions behind its summer film Nancy Drew.

• Lexus Launches Interactive Ad Campaign

  Lexus is spreading its message about safety with new interactive ads consumers can manipulate.

• Agencies

  Subway Touts Fresh Fit Menu Via Bike Giveaway

  Subway restaurants has extended its healthy eating theme with a bike giveaway.

• News Brief

  ELECTRONIC ARTS:

• Agencies

  Meet the Broker: Jen Sager

  Today we meet Jen Sager, vice president of the domestic division of brokerage accounts at American Name Services. Sager began her list career with the Orem, UT firm about 10 years ago.

• Listline e-Newsletter 03/22/07

  A total of 65,243 names are available on the American Nurses
  Credentialing Center (ANCC) file. This organization is a subsidiary of
  the American Nurses Association, which does not have its membership file
  on the market.

• Agencies

  Charming Shoppes Direct Sales Fall 5% in Quarter

  Charming Shoppes Inc. posted net income of $24.9 million for the fourth quarter, a 30% increase over net income of $19.2 million in the prior-year period.

• Xerox Launches DR Effort for Consulting Services

  Xerox Corp. has launched a new print and online advertising campaigns to promote Xerox Global Services, its business consulting operation.