Chief Marketer Staff
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Trade Show Pulse
Trade shows trace their roots to the ancient Middle Eastern bazaars, where merchants side-by-side displayed, traded and bought their goods, not so dissimilar
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Agencies
Most Maligned Metric?
The open rate is one of the most cited, and yet derided, metrics in e-mail marketing. And both for good reason: On the surface it seems straightforward
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Then the Promotion Ends, and You Wonder: What Now?
The question is one of the oldest in marketing: What do you do with the names and addresses you capture during a promotion? Many companies store them
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Can, Can
I’m going to say this straight out, because you’re going to think it in a minute anyway: I’m lazy. I hate ripping labels off cans. I hate doing it for
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Agencies
Blender Ad Doesn’t Quite Blend
Quick. If you were paging through a magazine and came across this Breville blender ad, what would your impression be in the first five or 10 seconds?
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Agencies
Click the Vote
If the 2008 presidential candidates really want to reach voters, they’ll focus their attention online. Sure, TV, radio and newspapers are still important.
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Agencies
Met’s CRM Punks Out
I don’t understand it, Sex Pistols frontman Johnny Rotten said after record label EMI, outraged by the band’s behavior, voided its contract. All we’re
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Agencies
Sniff Sniff
Put a bowl of Hershey kisses on a counter, add the smell of chocolate and you’re on your way to one of your most successful product launches. That’s what
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The Softer Side of Marketing Analytics
Deploying analytics requires fundamental changes in how people think and act. This is especially true within the realms of marketing and customer relationship management