Chief Marketer Staff

• Can, Can

  I’m going to say this straight out, because you’re going to think it in a minute anyway: I’m lazy. I hate ripping labels off cans. I hate doing it for

• Agencies

  Web Video: DIY for the Little Guy

  Maybe you’re convinced that Web video is worth your company’s marketing attention because YouTube drew more viewers than all the network TV Web sites

• Trade Show Pulse

  Trade shows trace their roots to the ancient Middle Eastern bazaars, where merchants side-by-side displayed, traded and bought their goods, not so dissimilar

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  Direct Asks

  What have you bought recently by direct response? I’m a true mail order junkie, and a very eclectic one. Recently I’ve bought wool trousers cuffed and

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  Easier Said Than Done

  It sounds deceptively simple. To increase business-to-business leads and sales, all you have to do is make four rights: right people, right offer, right

• Agencies

  Buried Mobile and the Double Dip

  A few weeks ago, embarrassed by my 98-pound weakling of a mobile phone, I gave in to techno-lust and stopped by my wireless carrier’s local outlet to

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  A Dumb Call

  April may have been the cruelest month to T.S. Eliot, but for DMers especially those that send catalogs it’s May this year. That’s when catalogers will

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  Walking on Sunshine

  Women’s shoe seller Aerosoles is developing a cross-channel database that integrates customer information from catalog, Web and retail channels. We need

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  Cutting Channel Conflict

  Channel conflict can be a huge stumbling block on the way to B-to-B integrated marketing success. Here are some tactics that might work for you. Give

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  Insert Success Here

  Zed Marketing Group president Jim Zuckermandel offers the following insert marketing do’s and don’ts: Test, test, test. Just because a catalog list works