Chief Marketer Staff
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How Bloggers Contributed to the Downfall of Imus
Brand marketers have been trying to figure out how to cash in on the blogosphere. In the meantime, they should look at how bloggers helped take down Don Imus.
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Listline e-Newsletter 04/13/07
Subscribers and Web site users of Pederson Publishing’s Caregivers Home
Companion are identified on this file. These 1.1 million nurses receive
a printed and online newsletter. -
Agencies
Catalog Group Seeks Rate Hike Delay From PRC
The Coalition of Catalog Mailers Thursday filed a motion with the Postal Regulatory Commission to delay implementation of the new standard mail flat rates.
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Agencies
Melissa Data Acquires Peoplesmith
Melissa Data, a direct mail services firm, has purchased Peoplesmith Software, a direct mail software firm, for an undisclosed sum.
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Agencies
Sharper Image DM Sales Plummet 71% in March
Sharper Image Corp. posted sales of $22.1 million for March, a 45% decline from sales of $40 million in the prior year.
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Halyard Capital Acquires Direct Impact
Direct Impact, an Austin, TX database marketing agency, has been acquired by a Halyard Capital through a partnership with Stan Rapp, the co-founder of Rapp Collins, according to wire service reports.
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Agencies
Chase Tops 2006 Acquisition Mail List, Says Mintel
Chase bank sent out the most financial services acquisition direct mail pieces in 2006, with 1.7 billion pieces, according to market research firm Mintel Comperemedia.
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Agencies
Peoples Educational Holdings Narrows Losses
Peoples Educational Holdings Inc posted a net loss of $1 million for the third quarter, compared to a net loss of $3.7 million in the prior-year.
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Leisure Direct Names Clark VP of Business Development
Leisure Direct Inc. has named David Clark vice president of business development.
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Agencies
KFC Ad Promo Draws 11,000 Entries
A recent KFC campaign carrying a hidden tone in a TV spot brought in more than 11,000 entries for a chance at free coupons for the company’s new Boneless Variety Bucket.