Chief Marketer Staff

• Agencies

  Turbo Tax Rap Contest Draws Hundreds of Videos

  A Brooklyn, NY, man is giving taxes a good rap for a nice prize.

• AMP Revamps Ethnic Work Under Pettigrew

  Alloy Media + Marketing is restructuring its promotion agency AMP and some of its Alloy media business once again, this time putting multicultural marketing expert Tru Pettigrew in charge.

• Agencies

  Mother’s Day Contest Kicks Off at Gather.com

  Gather.com has tied with a host of top brands in a writing competition to celebrate Mother’s Day.

• Agencies

  Consumers Pick Kettle Chips Flavor

  Kettle Foods will bow Island Jerk potato chips this summer because consumers said so.

• News Brief

  BEN & JERRY’S: is back with its free cone day promotion offering a

• Agencies

  Becoming Media Cognostic

  At its core, marketing should be in line with customer expectations and experiences, not external, interruptive, or irrelevant. (Irreverent, though, is okay.)

• Agencies

  COLLOQUY Corner: The Baseline Customer Metrics

  There’s one simple reason loyalty programs have flourished in the 24 years since American Airlines launched AAdvantage, the first modern database marketing program: Loyalty marketing is measurable marketing.

• Seven Deadly Sins of Branding

  Every company, product, and service has an image–a public perception. The image isn’t necessarily what the company, product, or service is, but how it is perceived.

• BrandAnimation: We’re Not an Army; It’s Not a War

  Marketers, as you all well know, are professionals who choose words very carefully for a living. So why do we continue to use military terminology when talking about what we do

• Meet the Expertos

  Here is your chance to submit any questions you have about the Hispanic online market, from demographics, facts, and figures to strategy and Website development.