Chief Marketer Staff
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Stranger in a Strange Land–with Familiar Brands
On a recent business trip to China, I was the proverbial stranger in a strange land. But with all of the unintelligible characters that surrounded me, I could reliably find my way to places to replenish calories through the ubiquitous KFC, McDonald’s, and Starbucks logos.
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Digital
Questions, Ire Rise from Utah’s “Do Not Bid” Trademark Law
(Searchline) A little-noticed bill passed by the Utah legislature will let businesses based in that state enter their trademarks into a state registry and police their use as triggers for search marketing to Utah residents.
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Digital
Google to Buy DoubleClick: What Happens Next?
(Direct) Search power Google announced late Friday that it will pay $3.1 billion in cash to acquire Web ad platform DoubleClick
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Agencies
Cutting Channel Conflict
(Direct) Channel conflict can be a huge stumbling block on the way to b-to-b integrated marketing success. Here are some tactics that might help you avoid conflicts:
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Agencies
Nine Tips for Using the Merge/Purge
(Multichannel Merchant) Contacting customers with a direct mail piece, such as a catalog, requires data processing. Data processing can be as simple as 1) deciding that you want to mail anyone who made a purchase from your company in 2006;
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Digital
When Testing, More Is More
(Multichannel Merchant) Do you know how big your “buy” or “submit” button should be? How about what color? Should your online registration process involve more than one page?
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Digital
Get Smart: Three Steps to Intelligent Keyword Bidding
(Multichannel Merchant)A bit of number crunching speaks volumes about the quandary many search engine marketers find themselves in. According to the Search Engine Marketing Professionals Organization (SEMPO),
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Listline e-Newsletter 04/20/07
Noza Inc. has introduced 10 lists of donors to charitable organizations.
The Noza High Gift Donor master file offers 1 million names; all other
files offer more than 2.2 million. -
Digital
Google Q1 Exceeds Expectations Again
Internet search engine and ad network Google reported that first-quarter profits rose 69% over the same period last year — a result that CEO Eric Schmidt said made the company “ecstatic.”
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Digital
Experian to Buy Web Tracker Hitwise
Experian Group Ltd., the credit bureau and database marketing services firm, will acquire Web research agency Hitwise for $240 million.