Chief Marketer Staff

• Digital

  Audit Firm Finds Click Fraud on the Rise

  A quarterly report by a company that audits pay-per-click advertising using a network of volunteer marketers reported last week that 14.8% of clicks across the search marketing industry were fraudulent in Q1 2007.

• Agencies

  Unilever Relaunches Axe with Updated Scent and New Packaging

  Unilever, the maker of the male grooming brand Axe, is rolling out new packaging and improved fragrances for the brand this month in an effort to keep up interest for its core market.

• Agencies

  Fox Hypes up “Night at the Museum” DVD Via Tour

  Twentieth Century Fox and Fox Home Entertainment are sparking buzz around the DVD release of “Night at the Museum”, bringing a piece of the film to life.

• ePrize Evacuates Building Following Explosion

  Promotions firm ePrize evacuated its Pleasant Ridge, MI headquarters, following an explosion Friday at 2:15 p.m. when a crane outside the building hit a power line.

• T.J. Maxx Honors Bargain Shoppers with New Campaign

  TJ Maxx is celebrating shoppers’ thrill of finding a bargain with an interactive Web site that lets customers share their shopping euphoria online.

• Agencies

  Carl Buddig Gives Away 15 Million Songs

  Lunchmeat marketer Carl Buddig & Co. breaks an on-pack promotion this week that will give away 15 million song downloads.

• News Briefs

  BASKIN-ROBBINS: is kicking off an early summer promotion with a 31 Cent Scoop Night.

• Urgent: Why You Should Put House Ads in Your Transactional E-mails Starting Tomorrow

  Very few e-commerce merchants, aside from travel marketers, bother to put house ads on shipping and sales receipts. Instead there seems to be a church-and-state divide between transactional and promotional e-mails.

• Three Steps to Transforming Your Go-to-Market Approach

  Companies looking at their go-to-market approach face a complex world, one in which competitors attack from above to cherry-pick customers and from below to win on price. As a result, many companies find themselves stuck in the middle,

• Why Authority Matters in Web 2.0

  A few thousand years ago, in a coastal land bordering the Aegean Sea, a little idea with big implications was born. It was called democracy, and with it came a distribution of authority.