Chief Marketer Staff

• Agencies

  Starz Salutes Spider-Man 3 Via Sweeps, Marathon

  Movie network Starz Entertainment is celebrating the upcoming release of Columbia Pictures’ “Spider-Man 3” with exclusive content and a sweepstakes offering the chance to win a 40-inch TV.

• NFL Joins Nickelodeon’s Fitness Campaign

  Nickelodeon has a new teammate for its annual “Let’s Just Play” campaign: The NFL.

  The National Football League joins the effort this week, with on-air content and in-market appearances that reinforce Nick’s health-and-wellness message to kids.

• Agencies

  State Farm Sponsors Major Weight-Loss Effort for African-Americans

  State Farm is sponsoring a nationwide challenge aimed at improving the health of African-Americans.

• NFL QB Tom Brady is the New Face of Stetson

  Tom Brady, the quarterback for the New England Patriots known as much for his throwing arm as for his good looks, is the new face of Stetson fragrances.

• News Briefs

  CASTLE BRANDS: has launched a Web site…P-O-P MAKER: Sunflower Group is offering…

• Agencies

  Loose Cannon: Do You Know What It Means To Miss New Orleans?

  Stout heart, readers: There is some direct marketing commentary in the second half of today’s column. I review a Web site that creates a rich online experience around a fairly mundane offering — men’s haircuts.

  Before we get to that, an update: I was down in New Orleans this past weekend, attempting to eat my weight in chicken-and-sausage gumbo. But I also revisited a few folks I wrote about a year ago during my coverage of post-Hurricane Katrina New Orleans ((Loose Cannon: Here is New Orleans
  and related stories).

• Agencies

  Mail Stream: A Report on Incoming Direct Mail

  Industrial apparel marketer Duluth Trading Co. has launched

• Listline e-Newsletter 04/23/07

  Conrad Direct Inc. has been appointed to manage a list of 53,059 donors
  to the Patrick Henry Center for Individual Liberty from the last 24
  months. This organization’s stated mission is to promote free speech and
  ethnics in the federal government.

• Digital

  First Privacy Complaint Filed against GoogleClick Deal

  A consumer privacy watchdog has officially requested that the Federal Trade Commission investigate Google’s planned acquisition of online ad firm DoubleClick and either impose protections on the collection and use of consumer data or block the sale.

• Agencies

  Trademark Keyword Suit Will Go to Trial, Judge Rules

  A U.S. judge has refused to dismiss a long-standing suit against Google’s use of trademarked terms as keyword triggers for delivering pay-per-click ads in search results.