Chief Marketer Staff

• Agencies

  Dr Pepper Stages Major Entertainment Event in NYC

  Dr Pepper is branding an entertainment event that puts a musical band in a bubble as they cut a new album.

• Live from the ANA Brand Forum: Warning Signs of Brand Deterioration

  Brands can deteriorate quickly without innovative and fresh ideas.

  “If you don’t innovate, you run the risk of (becoming irrelevant), or certainly dying,” Roger W. Adams, senior vice president and chief marketing officer, The Home Depot, Inc., said yesterday at the 2007 Association of National Advertisers Brand Innovation Forum in New York City.

• Agencies

  Live from the ANA Brand Forum: Starbucks Brews Success

  Starbucks knows what it takes to transform an ordinary coffeehouse into a mega success: a different approach.

• Grand Central Marketing Remains AOR for Meow Mix

  Del Monte has named Grand Central Marketing as its event marketing agency of record for Meow Mix cat food

• Agencies

  Dreyer’s Fields Workplace Contest

  Wouldn’t work be more fun with ice cream?

  That’s the premise behind Dreyer’s contest for new Dibs ice cream snacks. The online contest gives Dreyer’s a subtle way to sample Dibs in 350 offices.

• News Briefs

  CATAPULT MARKETING: has launched a new agency discipline for interactive marketing.

• Digital

  What’s On? Channels.com Wants to be Your Online Video Hub

  After two years of development, Web video guide Channels.com recently launched, with the goal of being a central hub for viewers and programmers alike. E-Centric recently talked with Sean Doherty, founder and CEO of the Palo Alto, CA-based company, to find out why he thinks his site will help boost the profile of advertiser supported online video.

• Email

  Please Join Us: Automation Helps Group 1 Boost Webinar Effectiveness

  Like many marketers, Pitney Bowes Group 1 Software has shifted a significant portion of its promotional efforts online.

  An automated lead management suite from Eloqua is helping Group 1 make the most of prospects gathered through efforts like an e-newsletter and Webinars.

• Digital

  Price Check: Frucall Takes Comparison Shopping Mobile

  Frucall allows consumers to do a price check instantly from their mobile phone. The service recently introduced a new advertising platform, Frucall SmartAds, which imbeds targeted ads into the calls.

• Digital

  E-News to Go

  EPOIA Interactive Studios, LLC has launched PodshowCreator’s ContentPay, a new service in conjunction with Amazon.com’s Associates program. The service enables podcasters to earn revenue with a customizable storefront showcasing Amazon.com products relevant to the content of the podcast.