Chief Marketer Staff

• Agencies

  Hey Kids! Tell Your Parents—More News!

  McCormick & Schmick’s Seafood Restaurants will offer a free entrée and beverage to parents dining with school aged children today, April 26, in honor of national “Take Our Daughters & Sons to Work Day.”

• Social Networking Sites Driving Change in Human Interactions

  Social networking sites have caused a fundamental shift in the ways in which people interact with each other and the media, as well as and brands, a new study has found.

• Revlon Signs Two Film Stars as New Faces for the Brand

  Revlon has signed two Hollywood stars to represent the brand: Jessica Alba and Beau Garrett.

• News Briefs

  BANK OF AMERICA: has expanded its sponsorship of USA Canoe and Kayak.

• Agencies

  Meet the Broker: Elliot Danziger

  Today we meet Elliot Danziger, director of e-mail marketing services at ePostDirect Inc. He’s been in the list business for 11 years.

• Agencies

  Web Site Smells Market Among Allergy Sufferers

  Bill Unyi suffered from allergies. Two years ago, he figured out how to turn his sneezing into sales.

• Agencies

  Law Secretary Tries Marketing Jewelry Online

  After a co-worker passed away about three years ago, Valerie Z. Holstead took some time off from her job as a legal secretary, to take stock of her life and see what it would take to make her happy.

• Agencies

  Measure A/B Split Tests to Get Stellar Results with Articles

  All good marketers know that they must test each message against a control to see if good results can become stellar results.

  Did you know you could do this with the articles you submit to Web sites, e-zines and online directories?

• Agencies

  Tips and Teasers

  Imation Corp. has unveiled its RDX removable hard disk storage system providing backup, data security and expandable storage for small- to medium-sized businesses. Imation will manufacture, market and sell the system under a licensing agreement with ProStor Systems, the developer of the RDX technology.

• Digital

  More Light, Less Heat on Click Fraud at SES

  In past meetings of the Search Engine Strategies conferences, the session on click fraud has often resembled a steel-cage grudge match, with representatives from click-auditing firms and SEM agencies bantering with spokespeople for the major search engines. By comparison, the session at SES New York earlier this month was more like Wimbledon than the World Wrestling Federation.