Chief Marketer Staff
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Agencies
Omega’s Lawyers: We May Sue Mumma Again
On the heels of winning a $330,000 decision in a highly publicized defamation suit against anti-spammer Mark Mumma, vacation marketer Omega Worldwide Travel’s lawyers said they are seriously considering suing the self-proclaimed tireless litigator again.
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Email
Stupid Media Watch: In Linux Land, if You Don’t Know, Make it Up
Why do the tech guys so often have to be so marketing illiterate? Is it too much for them to understand that online advertising is: a) good for the economy, and b) usually not an evil exercise in mind control?
The Linux Journal—the self proclaimed original monthly magazine of the Linux community since 1994—ran a jaw-droppingly confused piece last week by tech writer Tom Adelstein in an apparent effort to educate readers about the terrible evils of e-mail marketing.
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Email
Stupid Anti-Spammer Watch: Them’s Fightin’ Words
OK, now they’ve gone too far.
One of the evil little pinheads at frothing-at-the-mouth anti-spam discussion group Nanae has finally insulted me more than I can tolerate. I simply can’t sit still and let this injustice go without a response.
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Email
J.L. Halsey Seeks Name Change
Marketing services company J.L. Halsey last week said that it will seek stockholder approval to change its name to Lyris Solutions, Inc., at the company
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Digital
Search Marketing Technology Patent Awarded to Local.com
Local.com Corp., Irvine, CA, has received a U.S. patent for its 411 local search engine technology used for pay-per-click and pay-per-call advertising
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Agencies
Illegal DM Sales of Fireworks Growing Says NY Official
Direct marketing of illegal fireworks has been growing at an alarming rate, according to New York Secretary of State Lorraine Cortes-Vazquez. It’s done mostly with direct mail flyers and via Internet sales.
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Digital
Survey Finds Limited Marketing Impact From Social Web Sites
Social networking and community network Web sites like MySpace.com drive 12% of online shoppers to purchase more than they planned, according survey findings released in a report from JupiterResearch.
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DMEF Collegiate Echo Awards Winners Selected
The Direct Marketing Educational Foundation has announced the winners of the 2007 DMEF Collegiate Echo competition sponsored by Litle & Co.
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People in the News
Sharper Image Corp. has announced two executive appointments. Andrew P. Reich has been named executive vice president of merchandising and Jerry Reisberg has joined MCH Inc. as vice president of business development.
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List Brokerage Appointments
Brady Corp. has appointed MeritDirect to serve as exclusive list brokerage for all its direct marketing businesses, including such catalog brands as Seton Identification Products, Personnel Concepts and Emedco.