Chief Marketer Staff

• News Brief

  ESTEE LAUDER: plans to acquire Ojon Corp

• Coke, Ann Taylor, Others Partner with ‘Hairspray’

  Big-name brands including Coca-Cola, Carnival Cruises, and Ann Taylor Loft are putting their marketing muscles behind New Line Cinema’s upcoming musical comedy “Hairspray.”

• Email

  DMA Acquires EEC; Has Big Plans … We Think

  The Direct Marketing Association announced with great fanfare yesterday it has acquired the Email Experience Council

• Email

  E-mail Taking Weekends Off: eROI

  Though e-mail has historically clocked in above-average click-through and open rates on weekends, a study released today by eROI says e-mail

• Agencies

  Shoppers Taking Longer to Convert: ScanAlert

  Online shoppers are taking an average of 34 hours to complete purchases after their first visit to a Web site, according to a recent study by ScanAlert. This is an increase of more than half a day, the online security auditor reports.

• Email

  DMA Announces Reputation Registry

  The Direct Marketing Association yesterday announced it has signed a deal to create a Web based

• Listline e-Newsletter 07/10/07

  Data from multiple direct mail sources was combined with Experian’s Gold
  File to create several Velocity list segments, including a master file
  of 5.9 million mail order buyers from the last 90 days.

• Agencies

  MDR Purchases Education List Division from MKTG Services

  Market Data Retrieval (MDR) has acquired MKTG Education Services for undisclosed terms. The list business acquisition includes all account management, customer service and data assets of this division from MKTG Services.

• Email

  NetMargin Introduces Monitoring Service for E-mail Lists

  NetMargin, a New York-based affiliate marketing network, has launched Brandshield, an e-mail monitoring service for tracking list and data regulatory compliance.

• Email

  DMA Moves Deeper Into E-mail Marketing Realm

  The Direct Marketing Association plans to introduce an online E-mail Reputation Registry this summer for monitoring Can Spam e-mail list regulatory compliance. It’s intended to curb spam and phishing scams and promote higher quality e-mail marketing.