Chief Marketer Staff

• Omnicom Forms OMG Digital

  Omnicom Media Group has formed OMG Digital, a unit that will oversee $2 billion in spending.

• Rapp Collins Names Pomeranz Global Digital Chief

  Rapp Collins Worldwide has named Ricardo Pomeranz to the new position of global chief digital officer. He will continue as partner and president of Rapp Digital, a division of Rapp Collins Brazil Group.

• O’Currance Appoints Fritcher VP of Sales

  O’Currance Teleservices has hired Will Fritcher as vice president of sales. Over the past 11 years, he has worked for two other telemarketing companies on the as vice presidential and director level.

• New Products and Services

  Affiliate Radar: an online marketing conversion tracking system with compatibility across all major pay-per-click networks

• Short Cuts

  NextMark, Inc., a provider of systems for buying, selling and renting mailings lists, has been awarded a patent for a selection technique it has invented.

• Agencies

  Spike TV Uses Real Money to Promote ‘Kill Point’ Series

  Spike TV has launched a large-scale marketing campaign to drive tune-in to its new series “The Kill Point.”

• Agencies

  Winners of Miller Lite Pro Basketball Challenge Move to Next Step

  Miller Lite and the NBA Development League have named the 30 finalists of a challenge that offered participants the chance to be a pro basketball player.

• Agencies

  Mary Kay Searches for Beauty Model

  Mary Kay, the direct seller of skin care and color cosmetics, is running a search for a beauty model.

• News Briefs

  BAJA FRESH: has signed a five-year beverage contract with The Coca-Cola Co.

• Agencies

  Meet the Broker: Sharon Traina

  Today we meet Sharon Traina, vice president at Conrad Direct Inc. and a hands-on list broker. Her mother was a marketing director and worked with lists, which Traina says influenced her choice of career.