Chief Marketer Staff
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Agencies
Equifax Reports Decline in Direct Marketing Services Revenues
Equifax Inc. reported $26 million in direct marketing services revenues in the second quarter, down 9% compared to the same quarter last year.
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Agencies
Reader’s Digest Deploys Skills Based Routing for Inbound Calls
Reader’s Digest Association Inc. anticipates the number of customers who enter account numbers into its interactive voice response (IVR) system will increase 50 percent, following the installation new call center routing technology.
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Letters to the Editor
I feel lucky to have lived in 10021 at a time when real people, with real ideas and values lived there.
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People in the News
David House has been appointed as a member of the board of directors at J. Crew Group Inc. House will serve on the audit committee. He was previously a group vice president at American Express Co.
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Agencies
Wet Seal Sweeps Offers Time with Popular Band Maroon 5
The Wet Seal, Inc., a specialty apparel retailer for young women, has launched a sweepstakes in partnership with the popular band Maroon 5.
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Kellogg Swaps Executive Roles
Kellogg Co. has switched the jobs of the leaders of its international and North America businesses.
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Agencies
Wal-Mart Spreads User Reviews But Stops Potter News
(Direct Newsline)—Wal-Mart has launched customer product reviews and ratings on its Walmart.com Web site, allowing customers to evaluate and pass judgment on all products listed on the site, both online-only and in-store.
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Five Latina Agency Heads Form One Network
A group of five Latina marketing agency principals have formed the Latina Agency Alliance, a network of advertising, marketing and communications services targeting the Latino market.
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News Brief
BEN AND JERRY’S: has created a new ice cream flavor to tie-in with “The Simpsons Movie”: Duff & D’oh-Nuts.
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Agencies
Mail Stream: A Report on Incoming Direct Mail
The Ellowyne Wilde Summer 2007 catalog captures the spirit of its moody namesake doll, who is given to sentiments such as