Chief Marketer Staff
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Agencies
McDonald’s Stages Summer Concerts in its Parking Lots
McDonald’s is using its parking lots as the stage for a series of summer concerts.
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Agencies
Hanes Asks Guys to Change their Underwear
Hanes has launched a national tour to expose men to its T-shirts and underwear
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Agencies
GMC, Yahoo Collaborate on Web Video Series
GMC is partnering with Yahoo on an original video series, “Answers on the Street,” to tout its Sierra SUV model.
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Agencies
Bravo Promotes “Flipping Out” with Viewing Parties
Bravo is generating buzz around its upcoming new reality series “Flipping Out” hosting viewing parties tied to the show’s premiere.
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News Briefs
UNIVERSAL STUDIOS CONSUMER PRODUCTS GROUP: is launching a licensing program around the NBC TV show “Heroes”
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Agencies
Meet the Broker: Scott Robbins
Today we meet Scott Robbins, president of Midwest Direct Marketing Inc. Robbins began his 25-year career working in list management at Chilcutt Direct Marketing.
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Listline e-Newsletter 07/26/07
Individuals of all ages who sought information on colleges and
universities are included in this file. A total of 246,011 postal and
247,355 e-mail addresses are available. -
Agencies
Brookstone Cuts Net Losses in Half
Brookstone Inc. posted a net loss of $6.5 million for the second quarter, compared to a net loss of $11 million in the prior year.
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Agencies
ChoicePoint Income Falls in Quarter
ChoicePoint Inc. reported net income of $32.6 million for the second quarter, a decrease from $34.9 million last year.
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FTC Shutters Florida Telemarketing Operation
The Federal Trade Commission has stopped the operations of Suntasia Marketing Inc., an allegedly huge fraudulent Largo, FL-based telemarketing operation.