Chief Marketer Staff

• Email

  In 2012, They’ll Read Your Messages on the Pot

  Fifty three percent of Americans with mobile devices admit to having checked e-mail while on the pot, according to a recent study by AOL.

• Email

  Fight! Fight! Fight! … Oh, Never Mind

  Email Experience Council founder Jeanniey Mullen last week sent out a call to action for people on her e-mail list to smack ClickZ columnist Al DiGuido around, claiming he disparaged the EEC in a column.

• Email

  List Turnover and Deliverability are Related, Stupid: StrongMail’s Lewis

  After reading last week

• Listline e-Newsletter 07/31/07

  Worldata assumes management the Ci Technology database (CiTDB) for
  Harte-Hanks Inc. on Aug. 1. This database offers information on
  technology professionals gathered via telephone interviews.

• Digital

  Insurance Marketing Warning: Grow Online or Die Offline

  Attendees at the Professional Insurance Marketing Association (PIMA) Summer Conference were warned that offline direct marketing strategies are no longer viable for marketing to affinity groups and that companies must modify strategies and adapt to online marketing or else become extinct.

• Digital

  E-commerce Spending Projected to Hit $200 Billion This Year

  Online consumer spending is projected to reach $200 billion by the end of 2007, according to comScore Inc., which monitors a cross section of 2 million consumers’ online browsing and transaction behaviors.

• VentureDirect Becomes Subsidiary of Internet Media Firm

  VentureDirect Worldwide Inc. will expand its direct marketing services offerings, as a result of being acquired by PlattForm Holdings Inc., an Olathe, KS-based Internet marketing and media buying services firm.

• Digital

  Acquisition to Boost Revenues at iCrossing to $100 Million

  The digital marketing services firm iCrossing Inc. has acquired the Web development agency Proxicom Inc. Terms have not been disclosed.

• People in the News

  Jay Hammans and Cathy Blanchard have joined DialAmerica Inc. as directors of new business development. Hammans was formerly with Synergy Solutions Inc. and Blanchard was previously at Americall Group Inc.

• Letters to the Editor

  I just read your commentary about the switch in venues for the foreseeable DMA fall conferences — this year named DMA ’07 and next year… well, we’ll see.