* Ci Technology Database
* AICPA Current Members
* Cambridge Healthcare Newsletters Master File
* Direct Line Consumer Sweepstakes Players
* Silkies Enriche Skincare Responders
* Lipenwald Inc. Canada
* VentureDirect Becomes Subsidiary of Internet Media Firm
* People in the News
LISTS UNDER NEW MANAGEMENT
Ci Technology Database
Worldata assumes management the Ci Technology database (CiTDB) for Harte-Hanks Inc. on Aug. 1. This database offers information on technology professionals gathered via telephone interviews. Nearly 1.3 million names are available. The database monitors installed technology and spending plans at nearly 700,000 business, government and institutional sites. 21st Century Marketing has been managing this file.
Selections: Business/industry type, annual sales volume, number of employees, job function, operating system, state/SCF/ZIP
Sample usage: VeriSign, Lands’ End, American Express, Harvard Business Review
Price: $200/M (postal file); $275/M (telemarketing file); $355/M (e-mail file)
Contact: Worldata, Jay Schwedelson (561-393-8200, ext. 176; [email protected])
AICPA Current Members
The American Institute of Certified Public Accounts has appointed Lake Group Media Inc. list manager, effective Aug. 1. Some 240,000 members are on file, including more than 77,000 women. Annual dues range from $100 to $385. Direct mail is the source. The AICPA formerly managed its list in-house.
Selections: Business/industry type, company size, interest, occupation, age, gender, state/SCF/ZIP
Price: $145/M
Contact: Lake Group Media Inc., Daniel Grubert (914-925-2449; [email protected])
NEW LISTS
Cambridge Healthcare Newsletters Master File
More than 75,000 e-mail addresses are available for subscribers to such newsletters as Digital Healthcare and Productivity, Lab Automation and Robotics, Inside IT, Bio-IT World Best Practices and Systems Biology. Subscribers include professionals involved in life sciences, pharmaceuticals and related information technology. E-mail is the source.
Selections: Job function, business/industry, number of employees, products/services, newsletter type, state/SCF/ZIP
Price: $420/M
Contact: Statlistics, Jennifer Felling at 203-778-8700, ext. 138 or [email protected]
Direct Line Consumer Sweepstakes Players
People who entered a sweepstakes are named on this 66,639-name monthly hotline. These individuals, average age 45, responded to direct mail offers from publishing, catalog and general merchandise companies.
Selections: Gender, state/SCF/ZIP
Price: $95/M (monthly hotline)
Contact: List Services Corp., Bonny Rodger (203-791-4447; [email protected])
CANADIAN LIST NEWS
Silkies Enriche Skincare Responders
Enchantress Hosiery Corp. has released a list of 58,523 Canadian consumers from its new Silkies Enriche Skincare division. Those listed requested a free product sample in the last 12 months. Direct mail is the source for this continuity marketing promotion.
Selections: English, hotlines, age, income, combined age/income, apartment dwellers, recency, FSA, province
Price: $140/M (Canadian)
Contact: Cornerstone Group of Companies, Victor Chang (416-932-9555, ext. 127; [email protected])
Lipenwald Inc. Canada
More than 26,000 Canadian buyers from a 12-month period are being offered by Lipenwald Inc. Customers purchased general merchandise, including health, self-improvement, sports and children’s products. Sources include DRTV, FSIs and space advertising.
Selections: Hotlines, geography
Price: $95/M (last-12-month buyers)
Contact: True North List Marketing LLC, Lynn Starr (203-459-4348, ext. 305; [email protected])
IN THE NEWS
VentureDirect Becomes Subsidiary of Internet Media Firm
By Jim Emerson
VentureDirect Worldwide Inc. will expand its direct marketing services offerings, as a result of being acquired by PlattForm Holdings Inc., an Olathe, KS-based Internet marketing and media buying services firm.
The deal leaves VentureDirect president Richard Baumer and senior management in charge in New York, with VentureDirect and its 120 employees operating as an independent subsidiary of PlattForm.
“There will be no consolidation whatsoever. Everyone here is keeping their jobs,” said Baumer.
The acquisition expands PlattForm’s network of lead generation Web sites. Online lead generation and search engine marketing have been two of the biggest growth areas for VentureDirect, as more direct marketers have turned to online media to handle customer response and build lists, according to Baumer.
“Obviously, a lot of clients are growing lists with search engine marketing and online lead generation,” he added.
The acquisition has created cross-selling opportunities for both entities. PlattForm wanted a New York office and a list management and brokerage company, said Baumer. For VentureDirect the acquisition means it can now offer clients media buying services, DRTV production and telemarketing services available through PlattForm, he said.
People in the News
Laura Demaris has been named director of consumer print media at American List Counsel Inc. Demaris will work with insert media and print media clients. She has more than 20 years of experience in media buying and placement.
Network
