Chief Marketer Staff
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News Briefs
CAMPOS CREATIVE WORKS, an experiential marketing agency, has named Don Kobayashi as senior vice president and executive producer
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Digital
Search and Display Work Well Together
Using both sponsored search ads and display advertising produces a better conversion rate than using either channel by itself, according to a study from digital marketing firm Atlas, a subsidiary of aQuantive.
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Digital
Bazaarvoice Taps the Passionate Consumer
For Sam Decker, the epiphany came when he was struggling with a volcano of slime. More specifically, it was a HotWheels Slimecano racing set, bought on Amazon.com as a Christmas present for his children, and it was a bear to put together on Christmas Eve. The pieces wouldn
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Digital
Jingle Pay-per-call Works a Little ServiceMagic
The people ServiceMagic serves are busy folks: carpenters contractors, landscapers, plumbers, dry wallers, house cleaners and other home-improvement professionals who want to market their services to owners in their service areas. To do that, ServiceMagic has called on the marketing help of Jingle Networks, the company that operates the Free411 mobile directory service.
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Agencies
The 411 on RSS: Syndicating Content Gets Your Message Directly to Consumers
When you get down to it, all any marketer wants to do is get their message heard by the people who will find it most relevant. E-mail is one way to reach your audience, provided you can traverse the gauntlet of spam filters and other gate keepers. But RSS can get readers to filter your content directly to their desktop.
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Mom 2 Mom: Parents Find Community Via Social Media
(Promo) Playgrounds used to be the primary place for moms to trade tips on parenting as their children played in the sandbox.
Today, moms are more likely to discuss the “terrible twos” on a social networking site.
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Agencies
Good Policy: Automation and Tracking is Aon’s Insurance For Success
(Direct) To get the best insurance, you have to be well informed. You need to have the all the information to get the protection best suited for your needs.
Insurers too, need information—about their customers’ demographics, businesses and activities. For Aon Corp., that meant putting automated processes in place to better track prospects and generate qualified for sales representatives.
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E-News to Go
One hundred and three marketing professionals/bloggers have joined together to write “The Age of Conversation,” a collection of essays about conversation. The book is available in a downloadable e-version and in hardcover and softcover.