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Chief Marketer Staff

  • Agencies

    Analytic Prescription

    Chances are good that Denise Darragh, vice president of marketing at Katz Group Canada Ltd. which owns Rexall and Pharma Plus, among other pharmacy chains

  • Agencies

    Driving Diversity

    Car racing inherently has its risks. So it makes perfect sense for Allstate to be the official insurance company for NASCAR. It also makes sense that

  • CAMPAIGN INDEX

    RCA The Small Wonders of America RCA has launched a video contest with online travel guide RoadsideAmerica.com in search of the country’s top attractions.

  • A Word from Mom

    Like many of your readers, I am the mother of a teen. And, as is the case with most teenagers, my son is aware of the world around him. A world that includes

  • Agencies

    Meet and Green-t

    Considering all the wasted paper and materials generated by many conferences, it was inspiring to hear about last month’s BlogPhiladelphia event, an

  • Agencies

    The Rookies

    August is here time for the List Vision conference and Direct’s annual list roundtable. And we’ve got a treat for you this year. Guess what our panelists

  • Agencies

    My Doritos

    Doritos needs help. Or so it would seem, given its constant search for consumer-generated marketing creative. First there was the Crash the Super Bowl

  • Agencies

    Moving Pictures

    When Champlain Chocolates wanted to boost holiday sales, it launched an animated e-mail. Sales jumped 49%. The chocolate maker, which operates a store

  • PROMOLAND

    Next time you’re in the video store or on Netflix looking for a rental title, consider Punch-Drunk Love. Ostensibly a vehicle for Adam Sandler to demonstrate

  • Defending Your Movie

    If you’re driving around Los Angeles or New York anytime next month, you might see ads that depict images of suicide, such as people electrocuting themselves