Chief Marketer Staff, Author at Chief Marketer

Play It as It Overlays

Google earned kudos in September 2006 for enticing video-sharing site YouTube away from its rivals and into the Googleplex. But almost immediately the

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Where Do DMers Draw the Line?

Direct marketers are always looking for that next great lead-generation tactic that will be a something that will be absolutely irresistible to a prospective

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Victoria Mag Gets Boost From Grieving Readers

Victoria magazine, the women’s shelter book that’s being revived this fall, has gotten responses ranging from 15% to 20% to its first mailing. This was

Sticky Situations

Think viral marketing is hard? Try antidote marketing, applying a tourniquet-or a full-body cast to a brand injured by toxic public relations hits. Plenty

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Ready for Their Close-up

This winter, Earth Class Mail will be the subject of a new documentary TV series called

Responsibility Counts

This is one of the most disturbing movies I have heard about, let alone the advertising campaign that they want to do promote this. I am in complete disgust.

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Rolling Strikes

Brunswick Bowling and Billiards has turned an offer of an hour of free bowling in return for e-mail contact information into a database of almost half a million e-mail addresses.

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Artistry Trumps Clarity

I’ve said it before. It’s time to say it again.

Arise, ye oppressed copywriters of the world! Storm down the hallway to the art department! Hammer on the doors! Demand readable display of the copy you worked so hard on!

Wait, I’ve got it wrong. That was yesterday. Big ad agencies don’t have art departments to turn copy into ads anymore.

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Did we intentionally create a diverse workplace at The Marketing Store to be more effective in delivering results for our clients? Honestly, no. But we’ve been fortunate to observe the richness, value

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