Chief Marketer Staff
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Agencies
Small Wonders
Nearly a third of U.S. small businesses project their e-commerce sales to increase over the next 12 to 24 months, notes a recent study by the Small Business Research Board.
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Agencies
In a Perfect World
An ideal direct mail offer should: Be tied to the brand and its advertising positioning in the market. Be linked to the product being promoted or sold.
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Agencies
WORKER’S PARADISE
Tony Hsieh, CEO of online shoe merchant Zappos.com, asks each employee to write a 100- to 500-word description of the company’s culture every year for
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George Lois on George Lois
Few art directors have had a career like George Lois. He left Doyle Dane Bernbach in 1960 at 28 to start Papert Koenig Lois because he was convinced creatives
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Agencies
Where Do DMers Draw the Line?
Direct marketers are always looking for that next great lead-generation tactic that will be a something that will be absolutely irresistible to a prospective
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Agencies
Targeting the Green
New research is helping Ogden Publications Inc. better target “green” consumers.
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Agencies
Victoria Mag Gets Boost From Grieving Readers
Victoria magazine, the women’s shelter book that’s being revived this fall, has gotten responses ranging from 15% to 20% to its first mailing. This was
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Protect Our Children?
When the magic words are uttered, We need to take action to protect our children, what is the reaction of any law-abiding person of high moral character?
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Agencies
LABELING GROWTH
If you want to put a label on DYMO’s marketing goals for 2008, try personalization. And understanding shopping patterns.