Chief Marketer Staff, Author at Chief Marketer

Responsibility Counts

This is one of the most disturbing movies I have heard about, let alone the advertising campaign that they want to do promote this. I am in complete disgust.

Agencies

WHAT’S THE BIGGEST B-TO-B TREND FOR 2008?

The biggest trend I see is integration across the customer buying process. Okay, maybe integration doesn’t sound new, but it’s finally getting the attention and respect it deserves in business markets.

Agencies

Buyer’s Guide

Technology and accountability. Not surprisingly, these are two of the top direct marketing media trends for the coming year. Direct recently talked with Michelle Saperstein, vice president and group media director at Draftfcb, to get her thoughts on the DM media landscape.

Agencies

Artistry Trumps Clarity

I’ve said it before. It’s time to say it again.

Arise, ye oppressed copywriters of the world! Storm down the hallway to the art department! Hammer on the doors! Demand readable display of the copy you worked so hard on!

Wait, I’ve got it wrong. That was yesterday. Big ad agencies don’t have art departments to turn copy into ads anymore.

Agencies

Cluster Bombing

Does this sound familiar? You work for a retailer with a large catalog and Internet business. Your bosses figure out that not all customers are the same when it comes to brand loyalty, and that their purchase behaviors reflect this disparity.

Agencies

WHAT LIES AHEAD

n its communications industry forecast, private equity and investment firm Veronis Suhler Stevenson reports that recent DM gains have been fueled by e-mail and mobile marketing, new advertisers exploring direct response TV and even modest growth in the two workhorse channels

Agencies