Chief Marketer Staff
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Agencies
What Gives?
Scrap the editorial praising Lon Mandel for bucking the consolidation trend. Replace it with one that lauds him for his aggressive acquisition strategy.
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Apples and Oranges
Can we please get everyone to agree on a promotional lexicon? I’m getting a headache from the debate raging here in the office. For starters, what exactly
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Agencies
THE CONVERSATION MATURES
High-tech marketing is all grown up. From a marketing perspective, this means companies like Cisco have to be everywhere for their customers.
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Agencies
Where Do DMers Draw the Line?
Direct marketers are always looking for that next great lead-generation tactic that will be a something that will be absolutely irresistible to a prospective
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Agencies
Victoria Mag Gets Boost From Grieving Readers
Victoria magazine, the women’s shelter book that’s being revived this fall, has gotten responses ranging from 15% to 20% to its first mailing. This was
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Agencies
HOW TO READ TEA LEAVES
Direct spoke with Leo Kivijarv, PQ Media’s vice president of research, about the challenges of committing predictions to print in a fluid economic market.
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Agencies
Keeping the Lanes Busy
James Simone, general manager of Brunswick’s Woodhaven Lanes bowling center in Queens, NY, credits the company’s e-mail marketing program with helping keep lanes busy that previously were often dark.
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Agencies
Ready for Their Close-up
This winter, Earth Class Mail will be the subject of a new documentary TV series called
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Agencies
Rolling Strikes
Brunswick Bowling and Billiards has turned an offer of an hour of free bowling in return for e-mail contact information into a database of almost half a million e-mail addresses.