Chief Marketer Staff, Author at Chief Marketer

This Jellyfish Deserved to Drown

This summer the United Kingdom’s National Magazine Co. NatMag killed online-only teen magazine Jellyfish after a 20-week trial, saying the e-zine’s business

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We’ll Get That for You

Going overseas and don’t want to burden your neighbors to bring in the post — or miss any important mail? Earth Class Mail may be the solution.

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Technology and accountability. Not surprisingly, these are two of the top direct marketing media trends for the coming year. Direct recently talked with Michelle Saperstein, vice president and group media director at Draftfcb, to get her thoughts on the DM media landscape.

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Partnering for Progress

It might surprise some direct marketers to find out that affiliates can deliver a more desirable demographic than the average online shopper.

According to a recent study from DoubleClick Performics, affiliate channel shoppers spend more

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AND IN OUR NECK OF THE WOODS

Got a crystal ball on your desk? Nah, neither do we. But that won’t stop us from peering into the future. Welcome to DM Outlook 2008, Direct’s look at

Cats Reign

Meow Mix has a fairly simple marketing theme, as such things go. It’s that cats should be pampered according to their taste. And the $350 million-a-year

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What Gives?

Scrap the editorial praising Lon Mandel for bucking the consolidation trend. Replace it with one that lauds him for his aggressive acquisition strategy.

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Life Lessons

There’s no substitute for hands-on experience. That’s why Panasonic North America is rolling out a small convoy of demo trucks full of high-definition

Sticky Situations

Think viral marketing is hard? Try antidote marketing, applying a tourniquet-or a full-body cast to a brand injured by toxic public relations hits. Plenty

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