Chief Marketer Staff
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Protect Our Children?
When the magic words are uttered, We need to take action to protect our children, what is the reaction of any law-abiding person of high moral character?
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Agencies
Money Talks
Marketers may give lip service to return on investment, but one thing is clear: They don’t want to wait for it. And many believe it can’t be measured.
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Agencies
Now That’s a Good Idea!
What do you hope to bring home from DMA07 this month? For my money, the best souvenir would be a few good ideas. I don’t necessarily mean things that
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Agencies
It’s Time to Dumb-Up
We in direct marketing don’t have to worry much about the dumbing-down of advertising and marketing messages. After all, we’re in the thick of it. But
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Agencies
Play It as It Overlays
Google earned kudos in September 2006 for enticing video-sharing site YouTube away from its rivals and into the Googleplex. But almost immediately the
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Agencies
Letters to the Editor
DYSON MAKEOVER I’m amazed Tom Collins’ piece on the Dyson Stowaway ad (The Makeover Maven, August) was actually published. I fear he may have damaged
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Agencies
WHAT’S THE BIGGEST B-TO-B TREND FOR 2008?
The biggest trend I see is integration across the customer buying process. Okay, maybe integration doesn’t sound new, but it’s finally getting the attention and respect it deserves in business markets.
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Agencies
Buyer’s Guide
Technology and accountability. Not surprisingly, these are two of the top direct marketing media trends for the coming year. Direct recently talked with Michelle Saperstein, vice president and group media director at Draftfcb, to get her thoughts on the DM media landscape.
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CAMPAIGN INDEX
MARS SNACKFOOD U.S. M&Ms Halloween sweepstakes M&Ms is out with a Halloween sweepstakes that offers the chance to win $1 million. People who buy large