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Chief Marketer Staff

  • Top Marketing Store Executives Leave

    A shakeup at U.S. promotional marketing agency the Marketing Store has resulted in the departure of two key executives, Promo Xtra has learned.

  • USMP Hires Margo Carr as Managing Director

    USMP has hired Margot Carr as managing director, a new position.

    Carr will be based in New York and is charged with creating and implementing a rollout of corporate event services within The Marketing Arm. The post began yesterday.

  • News Briefs

    WISDOM NATURAL BRANDS: has hired Oscar-nominated actress Mariel Hemingway as a spokesperson for its SweetLeaf SteviaPlus product line.

  • Agencies

    Web Marketing Is Cozy Fit for Warm Biscuit

    In 1999, Vicki Bodwell founded Warm Biscuit, a $1.2 million-a-year cataloger and online marketer of children’s bedding products designed in what she terms the “vintage” style.

  • Agencies

    Company Markets Upscale Care Packages

    Cheryl Scordato thought it would be a good idea to market college care packages that were a little bit more upscale. The result was the Web site from-mom.com

  • Digital

    Tools for Benchmarketing a Search Campaign

    (Chief Marketer) Four questions regularly arise when marketers try to understand their search potential. All can be answered with good competitive benchmarking analysis.

  • Agencies

    Can Small Businesses Benefit From PR?

    Size really doesn’t matter when it comes to public relations. Any size company can benefit from publicity, but the practice is commonly misunderstood in the business arena.

  • Listline e-Newsletter 10/10/07

    A total of 15,540 subscribers to this home design and architecture title are identified. Launched in September 2005, this magazine was acquired earlier this year by Network Communications Inc. Lists of subscribers to other regional magazines published by NCI are available.

  • Guthy-Renker Acquires Creative Partner Lieberman Productions

    Guthy-Renker, a direct response television company, has acquired Lieberman Productions, a marketing and direct response television production company. The deal is expected to close on Dec. 31.

  • Agencies

    DM Employment Gains Slow

    Six in ten direct marketing companies plan to add staff by the end of the year, virtually unchanged from the 61% indicating they would do so during the summer. But both of these figures are down from the 72% planning new hires, according to the latest DM employment survey from Bernhart Associates Executive Search LLC.