Chief Marketer Staff

• News Brief

  JAKKS PACIFIC INC.: has signed a deal with Nickelodeon & Viacom Consumer Products to create toys and products based on the hit animated series “SpongeBob SquarePants.”

• Agencies

  Meet the Broker: Lisa Pollack

  Today we meet Lisa Pollack, part of the list brokerage team at Adrea Rubin Marketing Inc. Pollack joined her family’s firm in 1991.

• Listline e-Newsletter 10/11/07

  The National Center for Education Statistics has chosen Kroll Direct Marketing Inc. to manage lists of private schools, public libraries and academic libraries. With 27,921 records the school file is the largest.

• Agencies

  USPS Proposes Revising Addressing Standards for Letters

  The U.S. Postal service is proposing revisions to its addressing standards for letter-size pieces mailed at automation, presorted and carrier route rates.

• Agencies

  Judge Halts Online Pill Sellers: FTC

  A federal judge has issued a temporary injunction and frozen the assets of a group of online marketers the Federal Trade Commission claims used spam to sell weight-loss and human-growth-hormone anti-aging products that don’t work, the FTC announced Wednesday.

• Publicis Tightens Japan Operations

  Publicis Groupe, the French advertising giant, has restructured its Japanese operations.

• Digital

  Sixty-Four Percent of Small Firms Shop, Buy Online: Survey

  A full 64% of small businesses bank and shop online, according to a new survey from EBillme.

• MTV and Pepsi Cross-Promote Fashion Series

  MTV and Pepsi have teamed up to promote both the cable channel’s fashion-centric reality micro-series and the fashion phase of Pepsi’s global restyling campaign.

• Agencies

  CVS Launches $25 Million Campaign with Online Community

  CVS/pharmacy is out with a $25 million dollar campaign honoring women’s roles as nurturers and caregivers, and is letting them share their personal stories via on an online community for a chance to win $25,000.

• Top Marketing Store Executives Leave

  A shakeup at U.S. promotional marketing agency the Marketing Store has resulted in the departure of two key executives, Promo Xtra has learned.