Chief Marketer Staff, Author at Chief Marketer

Live From DMA: DM Expenditures Surpass General Advertising: Study

If direct marketers needed a reason to puff out their chests, new economic figures have provided it: At $173.2 billion in expenditures predicted for 2007, DM will make up more than half of all U.S. advertising spending, according to new Direct Marketing Association research. Total advertising spending is forecast as $340.4 billion for this year.

News Brief

Canon USA: struck a three-year marketing and sponsorship deal with the National Hockey League’s New York Islanders.

Listline e-Newsletter 10/17/07

A total of 25,803 subscribers to Security Systems News are available from United Publications Inc. This title targets individuals concerned with the installation of security systems. The magazine reaches dealers, locksmiths, systems integrators and resellers at utility companies, in government, the military and other end users.

Agencies

U.K. Postal Workers Call Off Strikes; Tentative Deal Reached

The Communications Workers Union, the labor group for U.K. postal workers, said Tuesday that it has called off strikes against Royal Mail as it mulls over a draft agreement reached last Friday.

Agencies

Live From DMA07: Shelly Lazarus Crosses the Line

Shelly Lazarus well remembers when she first considered taking the top spot at OgilvyOne. Her friends thought she was crazy to leave her position managing the prestigious American Express account to delve into the world of direct marketing.

Live From DMA07: DM Expenditures Surpass General Advertising: Study

If direct marketers needed a reason to puff out their chests, new economic figures have provided it: At $173.2 billion in expenditures predicted for 2007, DM will make up more than half of all U.S. advertising spending, according to new Direct Marketing Association research.

Agencies