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Chief Marketer Staff

  • EBay Posts Quarterly Loss

    EBay Inc. posted a net loss of $935.6 million for the third quarter, compared to net income of $280.9 million in the prior year.

  • Torchmark’s Income, Revenue Rise

    Torchmark Corp. reported net income of $1.41 per share for the third quarter, an increase over net income of $1.28 per share last year.

  • Allstate Garage Tour Builds Motorcycle Biz

    Allstate is on the road, concluding a national tour featuring a virtual garage to promote motorcycle safety and give its motorcycle insurance business fresh legs.
    The tour, an extension of the Allstate Mobile Garage Tour, hits six motorcycle rallies over three months. It spun off a “Biker Agents” ad campaign showcasing the 600 Allstate agents who are motorcycling enthusiasts

  • Home Depot CMO Resigns

    Roger Adams, The Home Depot’s CMO, is resigning from his post after one year in the job to pursue other opportunities, the company said.
    Associates learned about Adam’s departure in an internal memo on Wednesday.

  • M&Ms Promotes Halloween Sweeps with NYC Event

    Halloween came a little early to M&M’s World in New York City’s Times Square Wednesday.

  • WWE Taps Teen Readers In Wrestlemania Tix Contest

    World Wrestling Entertainment is sponsoring its second annual teen reading contest with tickets to Wrestlemania 24 as the payoff.

  • Nielsen Launches TV/Net Ratings With ESPN

    The Nielsen Co. and ESPN are collaborating to introduce Nielsen’s first combined TV and Internet household ratings system.

  • News Brief

    THE FALLS AGENCY: has added seven new members to its team: Michelle Schumacher, director of operations; Jon Hartman, director of client services

  • Meet the Broker: Anjali Mehrotra

    Today we meet Anjali Mehrotra, account director in the list brokerage services division at the Cornerstone Group of Companies in Canada.

  • Listline e-Newsletter 10/18/07

    Kroll Direct Marketing has been appointed to manage this list of 886,648
    doctors organized by medical specialty. These doctors agreed to accept
    Medicare approved amounts as full payment. This compiled data is derived
    from government records.