Chief Marketer Staff

• Agencies

  Univenture Acquires Unikeep

  Univenture Inc., a manufacturer of direct mail packaging products, has acquired UniKeep LLC, for an undisclosed sum.

• Agencies

  FEDMA Blasts European Carbon Emission Proposal

  The Federation of European Direct and Interactive Marketing (FEDMA) has blasted European Union proposals to introduce carbon dioxide warnings on automotive marketing materials, according to wire service reports.

• Neiman Marcus Ups Two Senior Executives

  Neiman Marcus has promoted Karen Katz from president and chief executive officer of its stores to executive vice president of the Neiman Marcus Group, where she will assume additional responsibility for strategy, business development and marketing.

• Letters to the Editor

  Not to compound the lapse in judgment, but your comments this week certainly ignited a controversy. I’m with you 100% —

• Agencies

  ING New York City Marathon Enlarges Sponsorship Scope

  The ING New York City Marathon is pulling in an expanding circle of sponsors as the multi-million dollar revenue race widens the range of sponsorship categories.

• Agencies

  McDonald’s Awards More Than $30 Million in Monopoly Prizes

  McDonald’s has doled out more than $30 million as part of its latest Monopoly promotion, and awarded two people each with the top prize of $1 million.

• Marketers Like Social Content—in Theory

  A new survey by Web optimization firm Coremetrics finds that growing numbers of marketing professionals are looking favorably on social media marketing as a way to give their brands a competitive edge.

• Mobile

  NBC Universal Hires SinglePoint for Mobile Marketing

  NBC Universal has named SinglePoint to launch company wide mobile marketing initiatives.

• News Brief

  WAL-MART: is getting an early start to its holiday sales.

• November 1, 2007