Chief Marketer Staff, Author at Chief Marketer

Letters to the Editor

The University of Idaho doesn’t care. It has no relationship with any of our companies. On the other hand, our customers will care — if we are providing them with goods or services that they value.

Black Friday Ad Leaks Anger Macy’s, Wal-Mart, Others

Macy’s, Wal-Mart, Linens-N-Things and other retailers have sent cease and desist orders to a number of Web sites that are posting their Black Friday ad circulars and specials without permission and prior to their official release dates.

Agencies

Coffee Beanery Launches Scratch-and-Win Game

The Coffee Beanery is out with a scratch-and-win game to get people into its stores.

Grand Prize Marketing Opens its Doors

Kevin Mendelson, a long-time promotional products distributor, has opened Grand Prize Marketing.

Agencies

Heinz Targets Best Tailgate Recipes

Heinz is once again looking for a good tailgate recipe, offering a reward of tickets to the Super Bowl.

Word-of-Mouth Marketing to Hit $1.35 Billion in 2007: Study

Thanks in part to the Internet and social networking applications like MySpace and Facebook, word-of-mouth marketing is emerging as a leading alternative marketing strategy. In fact, it’s one of the fastest growing advertising and marketing segments, according to a new study.