Chief Marketer Staff

• Listline e-Newsletter 11/19/07

  ALC Data Management recently assumed management of the Friends of New
  York Public Library list. It names 27,685 patrons who subscribe to the
  library’s newsletter or support the library in other ways. Direct mail
  is the source.

• Agencies

  Mail Stream: A Report on Incoming Direct Mail

  Footwear cataloger Zappos.com’s fall book is title “Life,” and features artistic photos women’s shoes from Stuart Weitzman, Kate Spade, and Charles David. Figure magazine has mailed two different creative packages, both of which offer a “free year” (two years for the price of one). And discount chain Target is trumpeting its gift cards as business gifts.

• Digital

  Retailers Gear Up for Cyber Monday

  Online retailers are apparently really getting into the Cyber Monday holiday spirit.

• Digital

  InfoSearch Media’s Loss Shrinks, Revenue Off

  InfoSearch Media Inc., a search marketing firm, generated $1.2 million in third quarter 2007, down from $1.6 million in third quarter 2006.

• Agencies

  Papa John’s Adds Text Messaging Ordering Service

  (Promo XTRA) Papa John’s is out with a new way to take phone orders — text messaging.

• Digital

  Backchannelmedia Tests Technology for TV and Internet Ads

  Backchannelmedia Inc. plans to begin testing technology for direct response television and Internet advertising in early 2008.

• Loose Cannon: Nobody, In Particular

  Nearly 120 years ago, W.S. Gilbert penned the line “When everyone is somebody, no one’s anybody.”

  Facebook Ads, a new scheme from online community Facebook, could potentially create an entire community of somebodies.

• Agencies

  Maxwell House Brews Multi-Million Dollar Sampling Campaign

  Kraft Foods’ Maxwell House is promoting its coffee with a major sampling effort targeting malls, retail outlets and even tollbooths.

• Papa John’s Adds Text Messaging Ordering Service

  Papa John’s is out with a new way to take phone orders—text messaging.

• Dell Drives Computer Gifts with Celebrity Pitches

  Anyone yearning for a Dell computer as a holiday gift can get some help from a lineup of celebrities on Dell’s Web site.