Chief Marketer Staff

• Agencies

  Post Office Anticipates 20-Billion-Piece Month

  The U.S. Postal Service expects to deliver 20 billion piece of mail between Thanksgiving and Christmas.

• Agencies

  American Eagle Offers 1 Million Prizes in Instant-Win Game

  American Eagle Outfitters is driving store sales with an instant-win holiday promotion that rewards customers with prizes for shopping.

• Agencies

  ABC Family Promotes Christmas Programming Via Giveaway

  ABC Family is getting people in the holiday spirit with a giveaway to promote the network’s annual Christmas programming.

• VO5 Takes on a Younger Look

  VO5 has launched a multi-million dollar marketing effort to dust off its VO5 brand and pitch it to a younger audience.

• Agencies

  Craig Hogan Joins Marketing Team At Scottrade

  Scottrade, an online investment firm, has hired Craig Hogan to serve as director of customer intelligence, customer relationship management and reporting.

• Wrigley’s, Texaco/Havoline to Co-Sponsor NASCAR Star

  The Wm. Wrigley Jr. Co. and Texaco/Havoline will be primary co-sponsors of NASCAR driver Juan Pablo Montoya’s car in next season’s Sprint Cup series races.

• Correction

  Acxiom Corp. has acquired the compiled data sales and list brokerage divisions of MKTG Services, but not the list management division. (Direct Newsline, Nov. 20).

• Direct Newsline Will Return On Monday

  The next edition of Direct Newsline will appear on Monday, Nov. 26. The staffs of Direct Newsline and Direct magazine wish our readers a happy and healthy Thanksgiving. Except for the fans of THAT football team.

  You know who you are.

• Digital

  What Should You Do? Legal Advice About User Content

  (Promo) “Who’s in Control?” was the themed inquiry at this year’s Promotion Marketing Association law conference in Chicago, and according to much of the content presented, the answer was: users, mostly.

• Digital

  Avoid Social Faux Pas: Communicating in the New World

  Although viral marketing was considered very hot a few weeks ago, Jupiter Research just reported that marketers are doing it so badly that only 15% of them have successfully gotten any consumers to promote their messages in the past year.