Chief Marketer Staff

• Subpoena Seeking Amazon.com Customer IDs Withdrawn

  Federal prosecutors have withdrawn a subpoena seeking the identities of thousands of people who bought used books through Amazon.com Inc., newly unsealed court records show, according to wire service reports.

• Online Advertiser to Pay $650,000 to Settle FTC Charges

  A large online advertiser that drove traffic to its Web sites through alleged spam e-mails with misleading subject lines has settled Federal Trade Commission charges that it failed to tell consumers they must spend money to receive the so-called “free” gifts it offers.

• Cyber Monday Traffic up 26%: Shop.org

  Traffic to retail Web sites this so-called Cyber Monday increased 26% over the Monday immediately following Thanksgiving last year, according to trade group Shop.org.

• Responsys Names Casacuberta CTO

  Responsys, an online marketing services provider, has appointed Antonio Casacuberta chief technology officer.

• Idearc Appoints Jones Acting CFO

  Idearc Inc., a publisher of yellow pages directories, has named Samuel D. (Dee) Jones acting chief financial officer and treasurer. He replaces Andy Coticchio who is leaving his position as executive vice president, chief financial officer and treasurer.

• Short Cuts

  MailPlus, a direct marketing agency which operates in Dubai and the entire Middle East has relaunched of its Web site, www.MailPlus.ae. …

• Listline e-Newsletter 11/28/07

  Rocky Mountain Public Broadcasting Inc. (KRMA-TV) recently tapped ALC
  Data Management to oversee its list of 25,476 donors

• Agencies

  FTC Investigating Classmates Corp. Over Renewals

  The Federal Trade Commission is investigating online social network direct marketing firm Classmates Media Corporation over its subscription renewal practices, according to documents filed with the Securities and Exchange Commission.

• Agencies

  Trademark Office Rejects Hormel’s Claim Against Spam Arrest

  In a stinging loss, meat company Hormel

• Nautilus Urges Shareholders to Reject Board Takeover Bid

  Nautilus Inc. has sent a message to its shareholders, urging them to reject a takeover bid of its board of directors.