Chief Marketer Staff
-
Voice Lessons
At first glance, building a word-of-mouth marketing campaign around a low-cost-to-free phone service would seem about as complex as organizing a one-car parade.
-
Agencies
Happy, Happy
We have a pat answer for anyone who wishes us Happy New Year on Dec. 31: What is happy about it? Yes, we’re paraphrasing Damon Runyon. But Runyon makes
-
Agencies
DNC Registrants Ready to Renew
The Federal Trade Commission has, for the time being, decided not to drop names from the National Do Not Call Registry after the initial five-year registration
-
-
Agencies
Leaving Us Flat
Through the years, Direct has received a variety of odd items as direct response promotions, including a red delicious apple sent via priority services
-
Agencies
Good Deeds
Starbucks is back again with its Cheer Pass promotion, this time spreading good tidings across the globe. For the first time, the cards are being distributed
-
Widgets? They’re Easy
Staples has an button for you. In fact, it has several. There’s the one that’s been featured in its print and television ads since 2005. There’s also
-
Agencies
Urban Refuge
An unexpected oasis amid New York’s hustle and bustle set up shop as The Spa Experience for four days last month at Grand Central Terminal. Weary commuters
-
Agencies
Clutter Cutter
John Miller has been promoting TV programs since the 1970s when the Big Three broadcast networks constituted commercial television. But things have changed:
-
Miller Takes a Stand on Seats
Companies have a hard enough time protecting their brand from knock-offs in the real world. But the rise of virtual worlds has opened a new front in the