Chief Marketer Staff

• Agencies

  And the Winners Are

  As I type this, the lights have just flickered out in my jack-o’-lantern, which means it’s time to pore over the holiday catalogs. Between Labor Day and

• Agencies

  DNC Registrants Ready to Renew

  The Federal Trade Commission has, for the time being, decided not to drop names from the National Do Not Call Registry after the initial five-year registration

• Fortuitous Mistakes

  As Marketers, we make all kinds of mistakes. We may not care to admit it, but on average even the best measurable marketers are right only about a third

• A Bear Story

  Patty Odell shares a curious tale
  of a wily bear and good customer
  service.

• Widgets? They’re Easy

  Staples has an button for you. In fact, it has several. There’s the one that’s been featured in its print and television ads since 2005. There’s also

• Agencies

  Urban Refuge

  An unexpected oasis amid New York’s hustle and bustle set up shop as The Spa Experience for four days last month at Grand Central Terminal. Weary commuters

• Agencies

  Community With Characters

  If you love or chances are you’ve visited one of the endless Web sites devoted to the shows. Perhaps you’ve even blogged about what might happen next

• Straight Out of Harlem

  Rapper 50 Cent’s Latest album Curtis helped him win the World’s Best Selling Artist Award (at the World Music Awards last month), which is determined

• Agencies

  E-mail for Unmentionables

  While most business-to-consumer marketers are figuring out how best to augment holiday sales with e-mail, Bare Necessities is leading with it.

• Agencies

  Bank of America: Used Car Dealer?

  They say money can’t buy love. Apparently it can’t buy perfect advertising either. Earlier this year Bank of America bought U.S. Trust for a tidy $3.3