Chief Marketer Staff

• QVC Names Watts President, U.S. Commerce

  QVC, Inc. has named Claire Watts president, U.S. Commerce. In her new position, she will oversee planning, programming, merchandising, broadcasting, TV Sales and QVC.com domestically.

• Spam Works to Sell Products, Says Survey

  Unsolicited e-mails are surprisingly effective at getting people to buy, according to a survey from online advertising firm Endai Worldwide.

• Listline e-Newsletter 12/06/07

  Direct Media Inc. has been appointed list manager for Atlas Pen & Pencil
  Corp.

• Agencies

  Meet the Broker: Patrick Patten

  Today we meet Patrick Patten, vice president of list brokerage at Statlistics in the Ventura, CA office. Patten is a seasoned broker and direct marketer who has sourced postal lists in many categories over the years.

• Coke Moves Virtual House to There.com

  Coca-Cola today said it will migrate Coke Studios, the virtual world it has run within its MyCoke.com Web site for almost five years, to a new continent in the There.com virtual universe owned and operated by Makena Technologies.

• Agencies

  Kodak, Dial, Sign on to Sponsor ‘Apprentice’

  Big-name marketers, including Kodak, The Dial Corp. and Pedigree have signed on to sponsor the newest version of “The Apprentice,” which returns in January.

• Agencies

  Taco Bell Offers BCS Tix via Sweeps

  Taco Bell is making itself a player in the Bowl Championship Series with a sweepstakes offering tickets to the championship match-up and three other bowl games.

• Marketing Drive Wins AOR for Pernod Wines and Champagnes

  Marketing Drive has been named agency of record for Pernod Ricard USA’s portfolio of wines and champagnes.

• Agencies

  Blockbuster Pushes “Shrek” DVD Via In-Store Promo

  Blockbuster is driving people to its retail outlets via an in-store promotion and sweepstakes tied to DreamWorks Animation’s DVD release of “Shrek the Third.”

• News Brief

  AMERICAN EAGLE OUTFITTERS: has launched its latest original Web series.