Chief Marketer Staff, Author at Chief Marketer

McDonald’s Under Fire for Report Card Ad

McDonald’s is causing a stir in Florida for advertising on envelopes that contain elementary school report cards.

Live from Intercollegiate Sports Forum: Corporate Sponsors Play It Cool

For corporate sponsors playing the National Collegiate Athletic Association sponsorship game, the tactical caveat is pushing the brand without beating students and alumni over the head with their presence.

Agencies

Bravo Cooks Up “Top Chef” Mobile Game

Cable network Bravo is extending its restaurant-based reality series “Top Chef” with a mobile phone game that lets users work their way up wirelessly from dishwasher to five-star chef.

Agencies

Southwest Ads Take Off in BCS Post-Season

Southwest Airlines is using the Bowl Championship Series as a launching pad for its latest TV ads promoting changes in service.

Agencies

Hertz Pushes Nickelodeon With Car Rentals

Hertz is hoping to boost car rentals by offering Nickelodeon content on pre-loaded media players.

News Briefs

BURGER KING: celebrated the 50th anniversary of the Whopper sandwich by immortalizing the product as an attraction in Madam Tussauds Wax Museum In New York City.

PROMOlive Interactive Marketing Online Conference: Campaigner

Campaigner’s software-as-a-service products enable organizations to have highly personalized one-to-one email dialogues with their customers, measure how they respond, and analyze those responses to interact in a more intelligent, automated way – …

DMA Slams Sales Tax Bill Before House Panel

The proposed Sales Tax Sales Tax Fairness and Simplification Act (SSTA), now before a House subcommittee, would

Penney Direct Sales Rise 17.6%

J. C. Penney Co. Inc. posted sales of $2.1 billion for December, a 2.6% increase over $1.9 billion in the prior year.

Jos. A. BankDM Sales Rise More Than 41%

Jos. A. Bank Clothiers Inc. posted net sales of $63.1 million for December, a 24.7% increase over $50.6 million in the prior year.