Chief Marketer Staff
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Agencies
All Commerce Is Local, But Some Locales Matter More than Others
The biggest and most multinational companies regularly sell their wares across many markets. The best use locally savvy channels and Web sites to make themselves known, sell and support their products wherever they sell them. But one thing is clear: There’s an infinite amount of opportunity, but a limited pool of resources to do the work.
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Agencies
RSS: Are marketers missing a trick?
Ever since Alexander Graham Bell invented the telephone, marketers typically haven’t been slow in using new technologies to keep customers informed. So it’s a bit surprising that RSS remains a niche tool.
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Data? B-to-B Mailers Have It
When it comes to database use, you might think business-to-business marketers trail their consumer counterparts. Well, think again.
The range of database applications in B-to-B is as broad and creative as
B-to-B marketing itself. -
Listline e-Newsletter 12/10/07
Millard Group Inc. recently assumed management of several files for Ohio
Distinctive Software. -
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Agencies
Gander Mountain Acquires Overton’s for $70 Million
Gander Mountain Co., the outdoors cataloger, has acquired Overton’s Inc. from Linsalata Capital Partners for $70 million.
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BMW New Zealand Taps Draftfcb Auckland
BMW Group New Zealand has selected Craftfcb Auckland as its advertising agency.
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Digital
Student Loan Financial Picks Work Media
Student Loan Financial Group (SLFG), a private supplier of student loans, has chosen Work Media, a Nashville, TN online marketing agency, to provide search engine marketing services.
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Agencies
Those Returns Better be Happy: Study
Nine out of 10 shoppers said a convenient returns policy is either important or somewhat important when deciding whether or not to shop with an unknown online merchant or cataloger, according to a study commissioned by returns management firm Newgistics.