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Chief Marketer Staff

  • Microsoft Buys Multimap

    Microsoft Corp has acquired Multimap, a British online mapping services firm.

  • Spam Makes up 95% of E-Mail, Says Survey

    Unsolicited e-mail, or spam, accounted for 90% to 95% of all e-mail in 2007, up from an estimated 5% in 2001, according to a survey from Barracuda Networks Inc.

  • West Marine Names Eisenberg President/CEO

    The board of directors of West Marine Inc. has named Geoff Eisenberg president and chief executive officer.

  • People in the News

    Belardi/Ostroy has appointed Jeanette Cassano senior vice president, list brokerage. She will work at the firm

  • New Products and Services

    Unicast 3D Advertising Widget: provides an interactive communication channel and enables a one-to-one direct marketing relationship between users and companies

  • Listline e-Newsletter 12/12/07

    Scarlet Tanager LLC has a list of 90,000 members of this gardening club
    who also receive the Garden Solutions magazine. Most of these gardeners
    are Baby Boomer homeowners with a $60,000 average income. Direct mail is
    the source.

  • Agencies

    Live from NCDM: Subscription Partners, Integrated Marketing Technology Take NCDM Platinum

    Seventy-one years, the current age of the Direct Marketing Association, is a long time for an organization to exist, comedian Greg Schwem noted during the 2007 NCDM Database Excellence Awards.

  • Agencies

    DMA Lauds House Passage of Phone Marketing Bills

    The Direct Marketing Association praised the House of Representatives Tuesday for passing two pieces of legislation governing the telemarketing National Do Not Call Registry.

  • Gift Cards Limit Returns: NRF

    As gift cards grow in popularity, slightly more consumers say they are returning no items than in previous holiday shopping seasons, according to the National Retail Federation.

  • Agencies

    BOG Approves NSA With Bank of America

    The U.S. Postal Service Board of Governors has approved the Postal Regulatory Commission’s decision to make a negotiated service agreement Bank of America, which gives the bank price incentives based on its mail volume and worksharing considerations.