Chief Marketer Staff
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Agencies
USPS Issues New Rule on Mailings With Coins
The U.S. Postal Service has issued a new ruling for mailings containing coins or tokens that are visible through a window envelope.
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U.K. Consumers Prefer to Buy From Data Leak-Free Firms
Consumers in the U.K. strongly prefer to buy from companies that have not suffered data leaks, losses or theft, according to a new survey from Check Point Software Technologies Ltd.
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People in the News
Reprise Media, a search engine marketing systems developer, has named Ross Feldman vice president of sales development. He comes from JP Morgan and Co., where he was vice president and chief of staff of business delivery. …
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Listline e-Newsletter 12/14/07
Time Out Group Ltd. offers a list of 38,667 subscribers to the magazine Time Out Chicago. Subscribers’ median age is 38 and median household income $103,000.
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Agencies
HBO Drives Traffic with Holiday Carolers
Red and white outfitted carolers are hitting the streets of Manhattan singing popular Christmas tunes, revised to hype HBO programming and to promote items sold at the 6th Avenue-based store.
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Agencies
Office Depot Runs Snow Globe Game
Office Depot is out with an interactive holiday promotion that offers the chance to win daily prizes, including computers, digital cameras and gift cards.
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Agencies
Gillette Runs Sweeps With Golfing Grand Prize
Gillette is running a sweepstakes offering a private lesson with golf coach Hank Haney as the grand prize.
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Sprint Strikes Web Deal With MySpace
Sprint will be the first U.S. wireless carrier with a direct link to the MySpace Mobile Web site when the site launches early next year.
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Draftfcb Chicago Hires former Miller Marketer for Brown Forman Brand
Draftfcb Chicago has hired Annette Fonte, a former marketer for Miller Brewing, as vice president, global account director for Brown Forman’s Casa Herradura brands.
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News Brief
DISNEY STORES: are offering an in-store incentive to drives sales of the “High School Musical 2” DVD.