Consumers in the U.K. strongly prefer to buy from companies that have not suffered data leaks, losses or theft, according to a new survey from Check Point Software Technologies Ltd.
The survey found that 91% of respondents said they would actively prefer to buy from a company that had never had a data breach, in preference to one that had. Furthermore, 39% of respondents said they would not buy again from a company that had lost data, if they could buy the same goods or services elsewhere.
In addition, 75% of respondents said they would not trust a company they knew had suffered a data breach or loss, and 79% said they would warn friends or family not to buy from such a company.
The survey polled 2,116 adults over the age of 18.
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