Chief Marketer Staff

• In Iowa, Clinton Aims Extra Effort at Unlikely Women Voters

  Marketers know that a call to action sometimes isn’t enough

• Agencies

  Hostess Pushes Holiday DVD Rebate on 2 Million Packages

  Hostess is once again out with a rebate offer to help drive sales of Classic Media’s holiday movies.

  The company is offering a $4 rebate off the purchase of animated holiday DVDs, including “Santa Claus Is Comin’ to Town,” “Frosty the Snowman” and “Rudolph the Red-Nosed Reindeer.”

• Agencies

  In Loyalty, Talk Now, Earn Now, Redeem Now

  (Chief Marketer)— The best loyalty programs thrive on dialogue. Members agree to provide information—through transactions, survey responses and declared preferences—and marketers respond with offers that not only reward customers for sharing, but also prove that the marketers are listening.

• Agencies

  Hilton Hotels Builds Online Rewards Store

  Members of the Hilton HHonors’s loyalty club need no longer spend much time pondering their rewards options.

  Hilton Hotels has struck a partnership with Maritz to open an online Hilton HHonors Rewards Store with a swank selection of goods cutting a wide swath from golf clubs to high definition TVs.

• Agencies

  Dairy Queen Tests Mobile Coupon Program

  Dairy Queen is testing mobile coupons in an effort to drive traffic to its restaurants.

• GNC Names New CMO

  General Nutrition Centers, Inc. has named Beth J. Kaplan president and chief merchandising and marketing officer

• New Brief

  CUMBERLAND FARMS: is offer ing free cups of coffee on New Year’s Eve to its customers. The give away will be available from 5 p.m. Dec. 31 to 5 a.m. Jan. 1 in stores across the Northeast and Florida, except those with Dunkin’ Donuts service. HEELEYS: is …

• Agencies

  Postscripts

  KLINKY INK.: is rolling out a new promotional product. The item, called Drinkeys, duals as a bottle opener and house key.

• Listline e-Newsletter 12/21/07

  This list reaches 201,969 consumers who have responded to online offers and made donations to a variety of nonprofit organizations

• Agencies

  General Mills Narrows Curves Contest to 12

  General Mills is just votes away from finding the next woman to appear on its Curves cereal box.

  The company has narrowed down the pool of candidates in its “Real Change, Real Women” contest to 12 finalists who are all vying for the chance to appear as a model on the Curves box. And it’s asking people to help determine a winner by voting for their favorite.