When designing a website, one must take the intended audience into careful consideration. Whether the website is business-to-business or business-to-consumer the design will require a format which caters to the desired type of visitors…

The other day I was talking to a sales manager at a large e-tailer when they said something that stuck with me- how do you trust a company you’ve never worked with, particularly in the online arena?

Most grocers with frequent-shopper programs use e-mail to communicate with members, according to a survey of 66 supermarket chains by Retail Systems Consulting. The retail marketing consultancy found that 53% of grocers let shoppers register for loyalty …

Online Advertising Leader AzoogleAds Grew More Than 100 Percent in the First Half of 2005, Dramatically Outpacing the Overall Growth of the Industry.

Affiliate Motivation! While working on the philosophy that you need to create an attractive Program that Affiliates will want to join, put yourself in your Affiliate’s shoes and think about what an Affiliate will want from your Program.

Internal search engine marketing teams and SEO (Search Engine Optimization) Firms using PPC (Pay per click marketing) may be adversely hurting affiliating marketing. The uphill battle for affiliates and their managers is consistently growing as search…

This week’s Digital Thoughts uses a wide brush to cover the evolution and segmentation of arbitrage activity online. In it we touch upon one of the major arbitrage activities, lead generation. It’s an industry that, regardless of how they buy…

Arbitrage is a word that gets bandied about freely these days; it’s an activity that has transcended the financial world where it began to become the de-facto means for making money online. At its core, the activity describes the absorption of…

MSN recently introduced MSN adCenter, what they call “the next generation online advertising platform from Microsoft…” The first product offering from adCenter is the MSN Paid Search solution, encroaching further on Yahoo! and Google’s PPC cash cow.

Dogpile.com recently collaborated with researchers from the University of Pittsburgh and Penn State University to measure how much overlap and differences in ranking there are between search companies MSN, Google, Yahoo! and Ask Jeeves.