Two months ago Rohit Bhargava wrote an entry on his blog about the five rules his firm uses to socially optimize a site. This article is credited with pushing Social Media Optimization (SMO) to the forefront of our industry.

On Monday, Italy became the first European nation to agree to implement an anti-child-porn system developed by Microsoft. Both Italy and Microsoft believe that the rest of the continent will soon follow suit.

The Portland Trail Blazers might not be the most advanced team in terms of on-court skill, but the organization just took a step towards being one of the more advanced teams in terms of online technology. The NBA team, which…

A recent study conducted by BL Labs, the research arm of ad network BlueLithium, revealed some surprising information regarding behavioral ads and their performances in context and out of context.

According to a study called “Digi:Nation” conducted by the Harris polling institute along with the Guardian newspaper’s online edition, over a quarter of Web users in Britain have created their own blogs or Web sites. This is seen…

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Yesterday, Google quietly unveiled its newest product. It doesn’t have the glamour of last week’s billion dollar purchase of YouTube. In fact it has nothing do with video, recent acquisitions, or Web 2.0. Google’s new product, dubbed…

Coca-Cola’s new green-tea product, Enviga, marketed as a great tasting beverage that will burn calories, is set to begin a very active consumer sampling program in the New York metro and Philadelphia areas.

After 71 years as a staple in the New York market, the Incentive Show is closing its doors. The closure is being attributed to a gradual decline in the quantity and quality of attendees, which over the years eroded exhibitor enthusiasm for the show. The costs to operate the event also played a role in the demise of a show that brought major brands like Blockbuster, Harry & David, Coach and Bath & Body Works to work the floors at Jacob Javits Center, handing out everything from two-ounce bottles of cucumber melon body lotion to Moose Munch chocolate bars.

Denny’s is tapping a Halloween theme to give kids an extra treat.