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Google Mobile Ad Revenue in 2012 Could Exceed $4 Billion
According to an analyst with Piper Jaffray, Google’s mobile ad sales could surpass $4 billion in 2012, which would be a significant increase from the $2.5 billion Google made on its mobile ad sales in 2011.
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Average Smartphone CTR Rises to 0.65% in November, With iOS Leading the Way
According to Jumptap’s Mobile STAT (Simple Targeting & Audience Trends) Monthly Report for December, Android increased its market share to take more than half the market, while iOS continues to lead the way in terms of CTR.
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The Week in Review
Headlines from the industry.
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U.S. Video Viewers Spent 5 Hours and 23 Minutes Watching Online Videos in November
According to Nielsen, YouTube was the online video destination with the most unique viewers and total streams in November, while Netflix boasted the most time per viewer.
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One-Third of U.S. Mobile Subscribers Access Social Networking Sites on Mobile Devices
According to the latest figures from comScore, an average of one out of three mobile subscribers in the U.S. accessed social networking sites on their mobile devices during the three months ending in November. Google’s Android was the fastest growing mobile OS during that time period, followed by Apple’s™ iOS.
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Kindle Fire Lights up Mobile Ad Impressions in November
According to Millennial Media’s “Mobile Mix: The Mobile Device Index” report for November, the Kindle Fire is rapidly surging in terms of mobile ad impressions on Millennial Media’s network. However, Apple maintains a strong lead overall.
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iOS and Android Activations and App Downloads Surge on Christmas Day 2011
Christmas Day proved, once again, to be the biggest day for iOS and Android app downloads, according to Flurry. Dec. 25, 2011, was also a record-breaking day for iOS and Android device activations.
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The DMConfidential Year in Review
We are admittedly reflective, perhaps because looking back is easier than forward. Whatever the reason, we like to start off the new year by highlighting some of the trends and news that played out over the past year. As with many…
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Keywords With On-Page Optimization Jump up 11 Positions in SERPs
Keywords with on-page optimization activities thrive much better than those without on-page optimization activities – about 13 positions better, according to Conductor. Long-tail queries are most affected by on-page optimization activities.
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Apple iOS: 73% of New Mobile App Projects in Q4 2011
According to Flurry, Apple iOS still accounts for about there in four new mobile application projects, despite Google Chairman Eric Schmidt’s proclamation that “Android is ahead of iPhone now.”
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