A recent Localytics study found “building relationships with app users and fostering long-term usage are more important.” Among the findings was that of all studied users who made an in-app purchase, 44 percent took 10 or more interactions with the app.

Wildfire recently conducted a survey of more than 700 marketers from around the globe to gauge their thoughts on measuring the business impact of social media. One of the findings was that measuring social media ROI is most frequently defined as an increase in fans, “likes” comments and interactions.

According to comScore, taxes, shipping and various retail activities drove traffic to those website categories in December. Meanwhile, Google Sites remained the king of U.S. Web properties.

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