Groupon has promoted Chris Muhr, who was the company’s senior vice president of sales, to be its head of international efforts in Europe, the Middle East and Africa. Julie Mossler, a spokeswoman for Groupon, said the daily-deals company is changing its management structure to “flatten” its global organization, in order to make the company faster […]

Foursquare’s promoted updates, the company’s ad product in its trial phase with retailers, is showing signs of early success, according to CEO and co-founder Dennis Crowley. Crowley said a “high percentage” of users shown these promotions while looking for places or recommendations via Foursquare’s Explore search engine end up visiting the stores being promoted. “As […]

Brad Smallwood, head of measurement and insights at Facebook, shared insights from a study the social network conducted with Datalogix, and the main message to marketers is to stop focusing so much on clicks. While clicks are a fine measurement for campaigns meant to drive traffic and fulfill direct-response goals, they aren’t ideal for measuring […]

Google has unveiled Google Tag Manager in an effort to “help take the pain out of tagging for everyone.” Tags are used for various marketing activities, including analytics, conversion tracking and remarketing. The free Tag Manger tool, which is initially available globally in English, will enable marketers to consolidate website tags with a single snippet […]

Online lead generation company ReviMedia has developed an innovative lead quality index to monitor lead traffic in real time. New York, NY-ReviMedia, Inc. [www.revimedia.com], a leading lead generation company has

Monetate, a company offering conversion and optimization solutions for brands, put together an infographic sharing some stats (from various sources) and tips for retailers regarding flash sales. Among the pieces of information shared are: Email drives 18 percent of referral traffic for flash sales, followed by social media with 13 percent and search with 11 […]

Mobile advertising has emerged as a legitimate weapon for performance marketers in the past couple years or so. The largest such weapon is Google’s AdMob, which combines search, display and mobile app ads. Up until recently, it wasn’t quite a good fit for performance marketers because of the lack of AdWords integration and limited level […]

AOL is rolling out Project Devil 2, its first major update to the company’s display ad product. The update includes a new 300×1050 unit that includes two applications to give brand marketers a bigger high-definition asset in the top module, and a 300×600 unit with one application. The update to Project Devil involves closer integration […]

Google slapped an animated banner ad (promoting its own Nexus 7 Android tablet) on its distinctively bare homepage last month, a move that was a bit surprising to users and industry observers. This wasn’t the first time Google used its homepage to shine the spotlight on its own products, but what does this mean for […]

The thinking goes something like this: If Facebook is going to make more money, it has to show more ads. This isn’t necessarily true. The social network’s off-site ad network and Gifts product are two tools it can use to grow its revenues. This would mean that Facebook would be relying on its data instead […]