About two weeks ago, Facebook announced that it was taking its Graph Search beyond beta, promising to roll the product out more broadly in the coming weeks to people who use Facebook in U.S. English. The company said it was using user feedback to improve the speed, understanding, results and interface of its search product. This means that if marketers haven’t already paid attention to Graph Search, now’s the time.
For those wondering what, exactly, they can do with Graph Search, a post from Social Media Examiner authored by Christian Karasiewicz should help. In that post, he shares 17 ways marketers can make use of Graph Search. His list includes:
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