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Display Ads: CPMs Will Rise 76% in the Next Five Years, but Overall Growth Will Be Sluggish
According to an estimate from Forrester, CPMs will increase 76 percent during the next five years, from $2.66 in 2012 to $4.68 in 2017. “The bad news is that this CPM increase will be largely driven by adoption of the ‘viewable impression’ standard, where advertisers pay only for ads that are visible on the screen.” […]
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A Look at 12 Potential Ranking Factors for Facebook’s Search Engine
A Facebook search engine is in the works, and it demands everyone’s attention. For one thing, Facebook’s 1 billion searches a day would mean it would immediately be the No. 2 search engine behind the almighty Google. So when Facebook unveils its search engine, it will be important to understand how to rank well in […]
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Zynga’s Ship Is Sinking With Rumors of Layoffs as It Struggles With Mobile
Zynga’s stock price has been a well-documented sinking ship, but its employees’ morale appears to be following suit. The game-making company is apparently rife with rumors of future layoffs and potential sales of its groups. One point of strife for Zynga has been the realm of mobile, as games for the smaller screen haven’t translated […]
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How B2B Marketers Can Use LinkedIn
By Paul Taylor, founder and CEO of Webmarketing123
With its vast store of employee contact information, LinkedIn continues to be the leading social media platform for B2B businesses. Given that more than 71 percent of users have a household income of $50,000 or higher and 64 percent use LinkedIn for business growth, it’s vital to leverage this platform for your marketing efforts.
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First Data’s OfferWise: Linking Offers and Loyalty Programs to Credit Cards and Mobile Wallets
Merchants running deals with providers like Groupon and LivingSocial face many challenges, ranging from how to handle the traffic a daily deal will bring into their establishment, to ensuring profitability despite the steep discount being offered, to figuring out how to build long-term loyalty. Thankfully, there are many tools, companies and solutions out there offering […]
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Top 15 Search-Related Terms
Digital marketing isn’t going anywhere, anytime soon. That’s why
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Daily Deal Space Evolving with Card-Linked Offers
Edo Interactive, a startup out of Nashville, – and companies alike – are pursuing a niche business
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How to Optimize LinkedIn for Lead Generation
Neal Schaffer, author of award-winning book “Maximizing LinkedIn for Sales and Social Media Marketing” and “Windmill Networking: Maximizing LinkedIn,” gives his advice in a Q&A on how businesses can optimize their presence on LinkedIn. When asked how to optimize a LinkedIn business page, Schaffer says: attract followers, set up the page for success with SEO […]
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Why Marketers Should Blog to Generate Leads
Batman has his utility belt, lead-generation marketers have their blogs. If marketers aren’t blogging, they’re passing up a valuable tool that helps them accomplish many of their goals. Here’s a quick look at why blogs can be so useful for marketers and why they should be part of their daily arsenal. Qualify and push Companies […]
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Content Marketing Can Greatly Help With SEO
Content marketing is not a replacement for SEO, but it can greatly help it. Skills like graphic design, video production and copywriting are important when generating content, especially in a time when the web is filled with dull graphics dumped out by cheap content producers. All too often content producers do not consider what consumers […]
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